CryptoLogic Inc., a leading software supplier to the Internet gaming and e-commerce industries, today expanded its European presence with one of the best known gaming organizations in the UK, Littlewoods Leisure, through an agreement with CryptoLogic’s wholly-owned subsidiary, WagerLogic.
Littlewoods Leisure has chosen CryptoLogic’s proven e-gaming technology to extend exciting new online casino action to the 1.6 million households that bet with Littlewoods each week.
“We’re very excited that yet another of Europe’s top gaming brand names has selected CryptoLogic’s software,” said Jean Noelting, president and CEO of CryptoLogic. “Littlewoods’ brand strength and enviable customer base will be a competitive advantage for profitable growth. This coupled with CryptoLogic’s superior gaming products, e-commerce services and our recent investment in world-class CRM technology will provide users with an e-gaming experience of the highest quality.”
Noelting added, “Equally exciting is that Littlewoods is amongst the first three online gaming licenses awarded in the strictly regulated jurisdiction of the Isle of Man. The other successful applicants are MGM Mirage and Sun International. Due to our significant compliance efforts in Australia, CryptoLogic expects to meet the Isle of Man’s tough standards in a shorter timeframe. As a result, we can accelerate time to market for Littlewoods in full compliance with Isle of Man requirements. It’s a win-win deal for both companies.”
Littlewoods Leisure, a household brand name in Online Casino Singapore Britain, is a wholly owned subsidiary of Sportech plc, a U.K. company listed on the London Stock Exchange. Littlewoods is one of U.K.’s favorite gaming companies, providing football pools, sports betting and lotteries to millions of loyal customers each week.
Founded in 1923 as Littlewoods Pools, the company still runs the world’s most popular football pool as well as being the U.K.’s largest charity lottery. Littlewoods’ gaming products are distributed via telephone, the Internet, 15,000 retail stores and 13,000 door-to-door collectors.
“After an extensive review of the marketplace, CryptoLogic emerged as our top choice,” said Colin McGill, managing director of Sportech plc. “Littlewoods is an established, trusted brand. Our software provider of choice had to be of the same caliber.
“CryptoLogic has a proven track record for delivering the highest standards for fun, safe Web entertainment. They understand our strict requirements for a fully customizable, customer-oriented Internet casino. Also important was CryptoLogic’s emphasis on regulatory compliance that will enable Littlewoods to launch its online casino, LittlewoodsCasino.com, later this autumn, as one of the top tier, regulated gaming venues on the Internet. This online venture represents an exciting opportunity to offer our players a wider array of games and extend our brand appeal internationally.”
Littlewoods launched its first Internet venture, Bet247.co.uk in March 2000. This unique gaming site offers the first-ever combined gaming, betting, pools and lotteries site – including Europe’s first online lottery – with innovative and exciting games available via PCs, new WAP phones and interactive TV. Over the years, Littlewoods has created more than 100 millionaires and prizes have been paid out to almost 60 million winners.