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ValueClick Media Expands Qq Online Player Base
WESTLAKE VILLAGE, CA — According to the International Data Corporation (IDC), online gaming will grow nearly 50 percent each year with U.S. revenue climbing from $210 million last year to $1.8 billion in 2005. Jupiter Media Metrix has reported a similar growth forecast with U.S. revenue climbing to $2.55 billion by 2006.
To keep pace with the growth of online gaming clients, ValueClick, Inc.’s (Nasdaq:VCLK – News) media division, ValueClick Media, continually designs unique media and optimization strategies to scale their player base. One optimization technology ValueClick Media offers, enables reporting on conversion data based on the highest quality visitor. ValueClick Media’s ability to label the origin website associated with visitors that become customers, allows campaigns to be optimized by the advertiser’s performance metrics.
Online casinos and sports betting sites can finely target their gaming messages to the appropriate users (based on desired demographics and behavior patterns of “online gamers”) utilizing ValueClick Media’s mass global reach spanning 30,000 unique websites — 9 out of 10 households in major global Internet markets. (April 2002 netScore Internet Traffic Measurement.)
“We have been providing customer acquisition solutions for many of the top online gaming and sports betting advertisers over the last three years and have successfully built long lasting relationships based on the superior results we deliver,” stated Michael Laur, Vice President of Western Sales for ValueClick Media.
